Occupy Facebook
by Robert Mapplethorpe After this happened there was a big reaction not only from the LGBT community but from users in general. Finally, Facebook apologised for it’s “error.” This is not the only case...
View ArticleThe Nutella Effect
Redefining desire in the web age In this post I’ll describe and explain the place of desire in the web, especially in social media. Also I’ll exemplify different behaviors I’ve observed in users. And...
View ArticleHow to you write for the web?
In this post I’ll try to introduce the dos and don’ts for web writing and talk about what’s the difference with the academic formation I received when studying anthropology. I was listening to...
View ArticleSocial media anthropologic research
Since its beginning the core of the anthropologic methodology has been participant observation. Which is basically, to understand and explain a subject or group by going to the field to observe their...
View ArticleSocial Media User Research: Ideas and Benefits
(This post is a follow up of this other publication) By Ruslan Enikeev Focus on your user: First you have to set goals and measurable objectives that make sense to you and the rest of the team and in...
View ArticleFolksonomies: Science of the concrete
“Among plants and animals he [the Indian] designates by name only those which are useful or harmful; all others are included under the classification of bird, weed, etc.” (Krause in Levi-Strauss – The...
View ArticleUser Research: Myths and Facts
Myths: These are actually things people have told me. 1. Doing research takes a lot of time and money. 2. I need an expert, i.e. a sociologist (quantitative) or an anthropologist (qualitative). 3. I...
View ArticleWhy You Should Read ‘Interviewing Users’ by Steve Portigal
By Rosenfeld Media People ask me if there is a book to learn how to do user research fast and easy. Social sciences and usability texts are full of methods and techniques for conducting qualitative...
View ArticleSix Mantras For Understanding Users
Physics of Entrapment For designers and organizations to meet users needs they have to understand user’s context of use, needs, and demands. Everytime I find myself in the field talking to someone,...
View ArticleHow to present wireframes to clients?
These wireframes are for a Luxury Marketplace site. Which will sell and bid jets, yachts, helicopters, real estate and products for very high-end users. Challenges: 1. The client didn’t want to do any...
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